The course is aimed at studying general theoretical knowledge in the field of tourism, as well as practical skills and abilities in the preparation, conduct, planning of excursion and tourist activities. As a result of studying the discipline, students will master the methodology and technique of conducting various types of excursions; they will select and use methodological, local history, historical and other literature on the topic of excursions; they will master the techniques of an excursion story and display, professionally use them in practice; they will be able to assess the quality of work and the level of professional training of tour guides of travel agencies.

The course is aimed at studying and forming students' knowledge about the basic concepts in the field of marketing and branding of a tourist destination about the main types and types of tourist brands, the content and features of their formation, the essence and their specifics. As a result of studying the discipline, students will be able to independently conduct comprehensive scientific research in the field of branding a tourist destination of the tourist industry service.

The course is aimed at studying the methodology and methods of scientific research in various areas of the economy; tools and technologies of introducing scientific research into the economy. As a result of mastering the subject, the student conducts scientific research using economic, mathematical and statistical methods, analyzes the results, and forms a systematic approach to economic research.

The aim of the course is to provide students with fundamental knowledge of the nature, structure, and key directions of tourism development as a socio-economic phenomenon. The course explores both theoretical and practical aspects of tourism activities, including the history and typology of tourism, classification of tourism services, features of the tourism market, as well as legal and organizational foundations of the industry. The course covers the main types and forms of tourism, principles of sustainable tourism, factors influencing the development of tourism infrastructure, and current trends in the hospitality industry.

The course is aimed at developing students' knowledge, practical skills in the field of economic theory, mastering the main patterns of economic development in the short and long term, assessing the impact of various macroeconomic changes and factors on the current state of the national economy.

The course is aimed at studying the theoretical knowledge and practical skills necessary for the organization and implementation of marketing communication policy and based on its results, evaluating the effectiveness of communication strategies of the enterprise. As a result of studying the discipline, students will be able to develop a strategy and a program of marketing communications in the service sector.